A first impression´s Map

2014. An interactive experiment from the detail to the big picture.

How reliable are the first impressions we have from the places we visit? 

We make decisions about people and places within seconds to minutes of first seeing them. Even when given more time our judgments typically didn’t change, which means our initial split-second assessments pretty much stick. The accuracy of this first mental image varies depending on personal background, bias preconceptions and time allowed to process.

During two days I went across the city of Amsterdam making an experiment in order to know  better the new city I had move to meanwhile I test the reliability of my first impressions from the city. 

By reframing the frame of my cámara within the image the subjectivity of my first mental image is translated into the experiment.

The experiment is composed of 5 steps.

  1. In two days I visited different spots of the Amsterdam city using an app that creates random paths based in psycogeography.
  2. In the different spot I can just stay for 15 minutes.
  3. In that time I recollect data (through micro interviews and observation) in order to understand what kind of neighbourd I´m visiting. (Population, Age, Safety, political tendency, Education etc). In order to collect the data I make up some especific indicators. This indicators can be as subjective (or not) as the prejudice can be.            
  4.  In order to know how reliable are my first impressions the data collected is check with the online Amsterdam council data service and other official sources (https://data.amsterdam.nl).
  5. The Subjective and the Objective data is compared in an interactive amsterdam map. 

Website by MARÍA MOLINA PEIRÓ